Digital Marketing

DIGITAL MARKETING Course Content

Course Duration: 35 Hours (Online Live & Interactive)

DIGITAL MARKETING OVERVIEW

  • What is Digital Marketing?
  • Understanding Marketing Process
  • Why Digital Marketing Wins Over Traditional Marketing ?
  • Understanding Digital Marketing Process
    • Increasing Visibility
      •  What is visibility?
      •  Types of visibility
      •  Examples of visibility
    • Visitors Engagement
      •  What is engagement?
      •  Why it is important?
      •  Examples of engagement
    •  Retention
      •  Why it is Important?

UNDERSTANDING KEYWORDS

  • Finding relevant keywords
  • Adding keywords in ad-group
  • Using keyword planner tool
  • Understanding types of keywords
  • Board, Phrase, exact, synonym & negative
  • Examples of types of keywords

SEARCH ENGINE OPTIMIZATION (SEO)

  • What is SEO?
  • Introduction to SERP
  • What are search engines?
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool
  • Keywords research process
  • Site speed, AMP
  • On page optimization
    • What are primary keywords, secondary keywords and tertiary keywords?
    •  Keywords optimization
    •  Content optimization & planning
    •  Understanding your audience for content planning
    •  What is the difference between keywords stuffing & keyword placement
    • Your site’s structure, hierarchy and design
    • Title tags and meta descriptions
    • Coding errors
    • Crawl- and index-ability
    • Internal linking
    • Sitemaps
    • Page content
    • Site speed
    • Mobile-friendliness
    •  Internal linking
    •  Meta tags creation
    •  Using google webmasters tool & website verification
    •  Sitemap creation & submission in website & webmasters
    •  How to write an optimized content
    •  How to write a content for article, blog and press release
  • Off Page optimization
    • What is Domain Authority?
    •  How to increase Domain Authority
    •  What are back links?
    •  Types of back links
    •  What is link building?
    •  Types of link building
    •  Do’s and Dont’s of link building
    •  Link building strategies for your business
  • Local SEO
    • Google places optimization
    •  Classified submissions
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • How to save your site from Google Panda, Penguin
  • How to recover your site from Panda, Penguin

CONTENT MARKETING

  • What is Content Marketing?
  • Introduction to content marketing
  • Objective of content marketing
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Steps towards developing authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Creating blogs with our FREE theme

SOCIAL MEDIA MARKETING

  • What is Social Media?
  • How social media marketing is different than others
  • Facebook marketing
    • Understanding Facebook marketing
    • Practical session 1
      •  Creating Facebook page
      •  Exercise on fan page wall posting
    •  Facebook advertising
  • LinkedIn Marketing
    • What is LinkedIn?
    •  Understanding LinkedIn
    •  Company profile vs Individual profiles
    •  Understanding LinkedIn groups
    •  How to do marketing on LinkedIn groups
    •  LinkedIn publishing
    •  Company pages
  • Twitter Marketing
    • Understanding Twitter
  • Video Marketing
    • Understanding Video Campaign
    •  Importance of video marketing
    •  Benefits of video marketing
    •  Uploading videos on video marketing websites
    •  Using YouTube for business
    •  Developing YouTube video marketing Strategy

ONLINE DISPLAY ADVERTISING

  • What is Online Advertising?
  • Types of Online Advertising
  • Display Advertising
    • Banner ads
    •  Rich Media ads
    •  Pop ups and Pop under ads
  • Creating Banner Ads Using Tools

EMAIL MARKETING

  • What is email marketing?
  • How email works?
  • Setting up email marketing account
  • Setting up lists & web form
  • How to do bulk emailing?
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them

LEAD GENERATION FOR BUSINESS

  • Understanding lead generation for business
  • Why lead generation is important?
  • Understanding landing pages
  • Understanding thank-you page
  • Landing page vs website
  • Best practices to create a landing page
  • Best practices to create a thank-you page

GOOGLE ANALYTICS AND SEARCH CONSOLE

  • Introduction to Google Analytics
  • How Google Analytics works
  • Understanding Google Analytics insights
  • Starting with Google Analytics
  • How to set up analytics account
  • How to add analytics code in website
  • Understanding goals and conversions
  • How to setup goals
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate
  • Importance of funnels
  • How to integrate Search Console, AdWords and Analytics account
  • Measuring performance of marketing campaigns via Google Analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • SEARCH CONSOLE
    • Creating account
    • Add website
    • Sitemap.xml
    • Error and Index Tracking

CREATING DIGITAL MARKETING STRATEGY

  • Where are we now?
  • Where do we want to go?
  • How we are going to get there.
  • Tactics – the details of strategy
  • Action – putting the plan to work
  • Control – measurement, monitoring, reviewing, updating and modifying.